First it was the Brexit, then here is the presidency of Donald Trump, the realities beat online and media polls twice, without any mercy.
Being a part of the data analysis industry, we should have been thinking if this current data analysis system is wrong. Are we collecting data from the target group at our own discretion, or are we too confident to publish inaccurate results?
According to the previous individual polls on EU referendum, the remain votes had been taking the lead from time to time, just like what was happening in the president election polls, Hillary was taking the lead for the majority of time.
When everyone believed UK will remain in EU, the UK left. When everyone believed Hillary will beat Trump and become the next president of America, Trump won.
Clearly, pollsters had picked the wrong sample. And the entire data analysis was based on an inaccurate collection of data, which led to a series of consequences.
A wrong data analysis sometimes leads to economy disasters, hence analysts should think again before carrying on more data collections and analysis.
X Plan Business Development would reform our data collection method, and spend more time on fieldwork, to make sure our future analysis to be more exact.
To find out how we are doing that, please email us and join our contacts, we will keep you updated with the latest economy analysis results.